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Wie lange sollten Daten fur Digital Analytics Zwecke aufbewahrt werden?

Posted on August 31, 2020 By Author

Inhaltsverzeichnis

  • 1 Wie lange sollten Daten für Digital Analytics Zwecke aufbewahrt werden?
  • 2 Wie lange speichert Google Analytics die Daten?
  • 3 Was ist Google Analytics in der EU-Recht?
  • 4 Does Google Analytics for Firebase share data with Google Ads?

Wie lange sollten Daten für Digital Analytics Zwecke aufbewahrt werden?

Unabhängig von Ihren Einstellungen werden Daten von Google-Signale in Analytics maximal 26 Monate lang aufbewahrt. Standardmäßig laufen die Daten angemeldeter Google-Nutzer nach 26 Monaten ab.

Wie lange speichert Google Analytics die Daten?

26 Monate
Unabhängig von Ihren Einstellungen werden Daten von Google-Signale in Analytics maximal 26 Monate lang aufbewahrt. Standardmäßig laufen die Daten angemeldeter Google-Nutzer nach 26 Monaten ab.

How does GDPR apply to Google Analytics?

When Google Analytics customers enable the data sharing setting for “Google products & services” (Google Analytics) and accept the “Measurement Controller-Controller Data Protection Terms” (which incorporates the EU User Consent Policy), Google is, for GDPR purposes, a controller of the data that is shared and used under this setting.

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How can I protect my website from the GDPR?

Turn on IP anonymization in your Google Analytics account and make sure that it uses pseudonymous identifiers. Google Analytics use cookies that the EU’s GDPR categorize as personal data, requiring end-user consent to function.

Was ist Google Analytics in der EU-Recht?

Google Analytics ist vorkonfiguriert um sich an das neue EU-Datenschutzgesetzt (DSGVO) zu halten und bietet darüberhinaus weitere umfangreiche Einstellungen. Mit diesem Plugin können Sie Google Analytics konform zum EU-Recht datenschutzkonform integrieren. Dazu müssen Sie nur Ihre Google Analytics ID in die allgemeinen Einstellungen einfügen.

Does Google Analytics for Firebase share data with Google Ads?

Google Analytics and Google Analytics for Firebase remain processors for Analytics data that is not shared and used under this setting. But if you enable data sharing settings in your Google Analytics account to share the data with Google Ads, Google becomes a shared controller of the data:

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